Collect
MSMEs were chasing payments manually. I designed every screen of the product we built to fix that — from zero.
0→1
Built from scratch
500+
Beta businesses
100%
Solo design
2023
Shipped
The Problem
Indian MSMEs — jewellers, retailers, distributors — were drowning in manual payment tracking. WhatsApp messages, paper ledgers, phone calls. Zero visibility, zero automation.
The Solution
A mobile-first collection app that automates payment reminders, tracks dues, and gives business owners a real-time ledger — all with an interface that works for a jeweller in Rajasthan.
01
MSMEs in India operate on trust-based credit. Tracking this manually across hundreds of customers is a full-time job. I spent weeks doing field research: visiting distributors in HSR Layout, speaking with jewellers in Bengaluru, understanding the actual paper workflows.
02
Through 20+ user interviews, I identified 3 core pain points: (1) Forgetting who owes what, (2) Awkward follow-up calls, (3) No digital record for disputes. These became the product pillars.
03
Paper flows → low-fi wireframes → high-fidelity Figma prototypes. Every screen went through 3+ rounds of user testing. The typography had to work at arm's length. Icons had to be universally understood. Language simple enough for someone who isn't tech-savvy.
04
Collect surfaces the right information at the right time. Home screen shows today's collections at a glance. Sending a reminder is two taps. Adding a customer is one form. The app does the tracking so the business owner doesn't have to.
Interactive Prototype
the real thing.
Outcome
Next project